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INNOVATION IN THE COVID19 PANDEMIC

OCT 7, 2020 5 PM PST - 7 PM PST

ABOUT THE SESSION

To address the profound effects of the COVID-19 crisis on the UN Sustainable Development Goals, IMAGINEi5 and BIG Ideas team up to host a 'problem statement' creation session.

 

During this session, we will: 

(1) Review our time in the pandemic from March to present day with empathy
(2) Get informed about the effects of COVID-19 on the Sustainable Development Goals
(3) Use design thinking to frame problems to tackle COVID-19's impact on the SDGs
(4) Share ideas and prepare for next steps with BIG Ideas

MARKET LANDSCAPE ANALYSIS

OCT 22, 2020 @ 5 PM PST - 7 PM PST

ABOUT THE SESSION

BIG Ideas and IMAGINEi5 team up to bring you two main objectives in this session: 

BIG Ideas will take you through a proposal writing workshop in the first half and IMAGINEi5 will lead BIG Ideas' participants through an interactive exercise to perform segmentation, targeting, and positioning analysis with an emphasis in the social impact space! 

During IMAGINEi5's session, we will:
1) Explore Personas and Segmentation
2) Identify your target group
3) Identify your positioning through the use perceptual maps and develop positioning statements